Mathematical Basis & Formula Guide
This calculation model operates directly using continuous mathematical equations:
ROAS = Attributed Revenue / Ad Spend; Breakeven ROAS = 1 / Gross Margin Rate.
Calculations are computed locally on your device with high-precision 64-bit IEEE floating-point arithmetic. No financial or personal parameters are transmitted to any remote analytics or storage server.
Frequently Asked Questions
A ROAS above 3.0x to 4.0x is generally sustainable for D2C brands, depending on gross profit margins.